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Toyota takes UV battle to Nissan

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Less than 48 hrs after Nissan unveiled the Evalia, a multi-seater van with a surprising price package, arch-rival Toyota responded today with the launch of a limited edition version of India's largest selling people-mover Innova.

Toyota Kirloskar Motor (TKM), the second biggest Japanese car maker in India after Suzuki, today launched the all new Innova Aero (limited edition) at Rs 1,225,677 (ex-showroom, Delhi).

 

 

The Bangalore-based car maker has kept this model so exclusive that only 1,200 units of it will be produced and will be on sale till December this year, TKM noted in a release.

The Innova is the largest selling multi-utility vehicle in the country with sales of more than 6,500 units per month and a growth of 64 per cent this year so far. Mahindra's Xylo and General Motors Chevrolet Tavera follow close behind. The new Innova Aero will be on sale from today.

Sandeep Singh, Deputy Managing Director (Marketing), TKM, said “Toyota Innova has delighted customers for seven years now. It set precedence by breaking the clutter and introducing a new segment to the Indian market. The new Innova Aero will provide new and unique ownership experience to customers who are looking for a trendy and sporty look.”

The new Innova Aero sports dual tone front bumper spoiler, dual tone rear bumper spoiler, side skirt roof spoiler Aero emblem.

Nissan launched the seven seater urban class utility vehicle Evalia on Tuesday priced at Rs 8.49 lakh (ex-showroom, Delhi). The Chennai-based company is targeting the family-car segment with this product which took three years to develop, say Nissan officials.

While the Evalia is available in four variants, its top-end variant priced at Rs 9.99 lakh is only a shade expensive than the entry level variant of the Innova priced at Rs 9.34 lakh, both models powered by Euro IV engines.

Nissan is targeting domestic sales of 2,500 units of the Evalia every month though the target is  to achieve the level of the Toyota Innova, said a senior company official. The Innova price range extends to Rs 13.84 lakh.