Toyota launches all-new Land Cruiser Prado

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Toyota has launched an all-new Land Cruiser Prado for the Indian market today. The SUV looks thoroughly modern and butch, and will compete with a strong lineup of SUVs – the Mitsubishi Montero, Audi Q5, BMW X3 and the Land Rover Freelander 2. Powered by a 3 litre, DOHC D-4D diesel engine which puts out 171 bhp@3400 rpm and 41.4 kgm of torque at 1600-2800 rpm, it will feature a typically rugged 4x4 system, as expected on a Land Cruiser. A 5-speed auto box will take care of the gear shifts while modern technologies like adaptive traction control, down-hill assist control and hill start assist will help you out when you get out of tricky situations. Kinetic dynamic suspension system, 3-zone climate control, multi information display, ride height control, parking assist and stability control are part of the package as well.

The 7-seater fourth-generation Prado will be priced at Rs. 52.74 lakh ex-showroom, Bangalore and Rs 52.4 lakh, ex-showroom, New Delhi. Toyota claims that the market in which the LC Prado will be available is 2500 units worth and they hope to sell 200 units in the first year itself. Of the third generation itself, Toyota sold over 650 units in the five years that it was available.

Look forward to a BSM review in the January issue.