It’s been four years in the making. It has made the second-largest automotive manufacturer in the world go back to the drawing board again and again. It has made them do things they have never done before. At the end of it, Toyota has this to show, the Etios sedan (the hatchback follows next year). This is the car they have pinned their hopes on, to get the volumes in a country where car sales have been shooting through the roof.
While Maruti Suzuki, Hyundai, Tata, Ford and even General Motors have accelerated their activities in the country, Toyota has been slow and late in bringing in a mass-market model.
But try telling them that and they say that they cannot be hurried. They set their own pace. Well, that comes out of some sort of confidence, I would say. It’s the same sort of confidence they had when they introduced the Qualis in the country — all of us knew it was a dated vehicle, but that did not stop us from buying it, right? Even though it was a dinosaur in automotive terms, it was the best machine in its category. So: is the Etios worth the wait? Let’s find out what the Toyota for India is all about.