Toyota Kirloskar Motor Pvt Ltd (TKM) unveiled the concept cars of its upcoming Etios Motor Racing (EMR) Trophy along with exciting motorsport activities in its dealerships in Chandigarh and Mohali on saturday. The EMR concept cars will be touring 14 cities and 24 TKM dealerships across the country, for around four months. “The response to our cars at the Auto Expo earlier this month was encouraging, and we are looking forward to a successful entry into the Indian motorsport scene with Etios Motor Racing, said Sailesh Shetty, VP-Sales, TKM.
Starting with Chandigarh on Sunday we will take the excitement of EMR closer to our customers and the youth of the country through our wide network of dealerships."
The Etios racing platform will help talented young racers develop their skills, and further train them to gain a competitive edge for their future in motorsports. They will be mentored by experts in the field, and will be given an opportunity to compete among the best in the country. This series will not only highlight the technological prowess of the manufacturer, but also the endurance levels of the Etios and the 'fun to drive' aspect of the vehicle.
It is worth mentioning that the EMR Trophy series that is slated to be held in the second half of 2013 will be based on a one-make racing championship platform, comprising of 5-6 individual race events. The cars will be FIA qualified with racing parts supplied by TRD, and their technical expertise will be utilized throughout the series. Toyota will also partner and work closely with Indian motorsport experts such as Red Rooster Racing (International) Pvt., Ltd. based in Bangalore to better understand the needs of the sport and work towards popularizing it.
The EMR tourney will be supported by TRD (Toyota Racing Development), the corporate brands from the Toyota affiliate, Toyota Technocraft Co. Ltd.