A lot has changed this year and there were quite a few hits and misses in the automotive segment. The car buying trends have also altered relatively this year. Adding to it, the compact sedan segment, which was hard on its heels from past couple of years saw declining sales even for the new launches, while the popular premium hatchback segment has risen to a new high! And the ever growing craze for the compact crossovers/SUVs continued. The Indian consumers have become more intelligent and now it’s next to impossible to dupe them. There were some car models that didn't fare well in this year. Let us see the top 5 failures of 2015.
Tata Bolt, Zest’s twin hatch never really took off, despite the fact that it is a decent performer in the market. The reason maybe in the fact that Zest looks a fairly different product in the Tata’s portfolio while Bolt is somewhat identical to the previous Indicas. Despite the fact that the hatch is loaded up to the brim and shares almost everything with the compact sedan, still the company is having a hard time retailing it! Rumour has it, the automaker is also planning to launch a sportier version of Bolt that debuted at the 2015 Geneva Motor Show. We’ll have to wait and see if this can spruce up its sales or not!
Despite being a good product, Renault Lodgy’s sales are dwindling month on month. The MPV features one of the most powerful engines in its class mated to a 6-speed manual transmission. The vehicle is very spacious and comes loaded with goodies like daytime running lights and Renault’s touchscreen MediaNAV infotainment system with satellite navigation. Among others, the prime reason for its poor sales could be the old platform as it was on sale in Europe from a couple of years. And in spite of its fairly decent mechanicals, the utilitarian interiors and bland looks maybe chucking buyers away from the Lodgy.
Hyundai Verna Facelift
Verna was once the sales king of the mid-size sedan segment, courtesy to its endless feature list and Hyundai’s fluidic design language. However, ever since the launch of 4th gen Honda City and that too with a diesel engine, sales of the Verna never really picked up. The Korean automaker introduced the facelift of the sedan earlier this year, but that also didn’t proved helpful. Because to many, the previous Verna looked better than the facelifted Verna 4S; besides, the company did not update its feature list to things like touchscreen navigation, which has started to become a norm in almost every segment.
Datsun GO Plus was launched in the wake of the failed crash test of the GO hatchback and the criticism it got over the poor body structure. Sharing the same mechanicals, GO Plus was the country’s first micro MPV. The company is also offering optional airbags in both GO and GO Plus, but still it is not doing as expected in the market. Though the rear seats are strictly for the kids but you can fold it to have ample amount of boot space at a price of A-segment hatches! This said, the automaker is prepped-up to launch a crossover version of the GO - GO Cross, which is faintly based on the GO Plus, let us see how it will perform in our market.
Maruti Suzuki S-Cross
Everybody had high hopes with the S-Cross, a vehicle that debuted Maruti’s premium range of dealerships and was also the first product from the automaker’s portfolio to get standard front airbags and ABS. However, Hyundai Creta literally thrashed fortunes of this crossover. The S-Cross alone is not responsible for it; the product is decently loaded with features and comes with extremely powerful 1.6-liter diesel engine from Fiat, it was the pricing that played spoiled sport. The 1.6-liter versions have a hefty difference in prices over the 1.3-liter ones; furthermore, being the only diesel automatic in the segment at the time of launch, also helped Creta. Though the company retails 2-3K units of the crossover monthly but guess this isn't what the automaker expected and reportedly, they are giving massive discounts on the 1.6-liter DDiS320 versions!
Most Awaited Cars Coming in 2016
Newsmakers of 2015
Source : CarDekho