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Tata Nano - Trade two for four


With the festival season at its peak, Tata Motors dealers have launched a vigorous campaign to boost the sales of its Nano cars through exchange offers.

Starting from today when Nano will be available through open sales (without booking), the company has started offering its cars in exchange of any two-wheeler. “If you want Nano through our exchange offer, just go to any Tata Motors dealer and get your dream car on an attractive EMI,” said Vishal Vashishta, a company manager.

For the exchange offer, the company has tied up with the State Bank of India (SBI) to provide hassle-free loans offering EMIs as low as '1960, Vashishta said.

Significantly, the company has also increased the prices of Nano cars — on all models by '9000 from today.

Dealers said the new offer is likely to boost the sales of the new car. “Yes, we are hoping to increase the sales of Nano cars through exchange offer,” said Rakesh Oberai, a company dealer here.

For increasing the market share, the company is also opening up new Nano access points for test drives in order to attract more people. Besides, Tata Motors has also tied up with 25 banks across the country to offer loans.

Meanwhile, the company has also started campaigns for Nano focusing on tier II and III cities as well as rural areas.