India's cheapest car Tata Nano comes loaded with added features worth Rs 25,000 under a new promotional scheme but Tata Motors, the country's largest automotive manufacturer, has decided against raising the vehicle's price.
The 'Special Edition' Tata Nano is now available with new features like alloy wheels, music system, glove box and body graphics. The added features, which are part of the introductory special offer for limited stocks, will be seen on the LX and CX versions of the car.
The Mumbai-based company, however, will continue to sell the normal variants of the car without the new features.
The car is priced at Std - Rs 154,540, CX - Rs 185,410 and LX - Rs 213,706, ex-showroom, Mumbai.
"The Tata Nano Special Edition is available at the same price. With features worth Rs 25,000, the Nano Special Edition is surely the most desirable set of wheels on the road. Alternatively, customers can choose not to buy the Special Edition Nano and buy the Tata Nano with other cash benefits at a down-payment starting from Rs 15,000 and financing up to 60 months", said a release from the company.
Thanks to increased retail reach of the Nano and easy finance availability, volumes of the small car increased to 8,500-9,000 units a month. Sales for October, though, dropped to 4,000 units. Dealers and analysts are expecting a perk up in demand for the car in the festive season.