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Tata Motors Prima Trucks: Prima-ry changes
Tata Motor's answer to the Volvo, Diamler and Scania heavy CV entries
By : Sayantani Kar | Published : January 19, 2010
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With Volvo, Daimler and Scania gaining a foothold in the over-40-tonne heavy commercial vehicle category, it was time for Indian players to get their act together. “Indian manufacturers were not strong in heavy commercial vehicles because there was not much demand for them. But with exports and infrastructure stirring up, these have received a shot in the arm over the last four to five years,” says PricewaterhouseCoopers Leader (automotive practice) Abdul Majeed.

Tata Motors’ acquisition of Daewoo Commercial Vehicles in 2004 will help it compete in this niche segment. The Tata Prima promises to bring in heavy trucks that would match foreign brands at a lower price. However, the company insists that the features of the range, not the price, will be its USP.

A wider carriage base, stronger engine with much greater horsepower and higher load capacity (hence, a greater power-weight ratio) will let the Prima make the most of the new roads in the country. While earlier Tata Motors’ 40-tonne trucks had 180-200 bhp engines, the base model of the Prima (the 40-tonner) packs in 280 bhp of horsepower, though it is priced at Rs 20.5 lakh (about Rs 8 lakh more).

Tata Motors Commercial Vehicles Vice-president (sales and marketing) R Ramakrishnan says: “The transporter tends to overload since he is often not concerned about the time taken, while for the end user time is crucial.” The company cites feedback to claim that the Prima can cover 600 km with a single driver and 900 km with two drivers in a day, in sharp contrast to the 300-350 km that a 40-tonner with a 180-bhp engine would manage. So, the trucks would strive to increase the number of trips, which will bring down the acquisition cost and increase the revenue by nearly 50 to 100 per cent. The Prima’s powertrain will also ensure that it can weather travel for 330 days against the average of 240 days that a truck usually plies on Indian roads. Even the cabin space would allow it to cover distances faster.

The company is addressing existing customers, such as large fleet owners, for the Prima. Tata Motors Commercial Vehicles President Ravi Pisharody says, “We are doing concept selling where we identify long-distance routes that would justify a Prima truck and customers who ply on those. We choose mechanics along these routes to train them, stock spares and then move on to the drivers to train them for optimum usage of the trucks.” For now, it is mainly the east-west routes that are being picked.

The Prima would also break away from the tradition of getting sold as chassis with the rest of the body application being sourced from elsewhere, ie it will be pre-assembled. “It would arm customers to get financing and warranty on the entire vehicle with a single invoice. For us, it would help our bottom line and top line, and give us more experience in chassis engineering,” says Ramakrishnan.

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  Posted by mohd vair.s.naqvi at 4th April,2012
Please send me all prima truck models details with price on road
  Posted by naimuddin at 2nd April,2012
please send me price on road include tail also
  Posted by kuldeep at 26th March,2012
what a truck
  Posted by Sanjay Saini at 9th February,2012
Please send me all prima truck models details with price on road
  Posted by Er RaghuDas at 22nd January,2012
Prima Trucks match with the international brands
  Posted by Rajinder Kalra at 21st January,2012
Verygood
  Posted by wayase nemaji at 20th January,2012
very good
  Posted by kedar at 19th December,2011
It compairs with Kenworth.It is not like 16.13 beacause it is not a wooden truck.
  Posted by shamsher singh manghat at 2nd December,2011
very nice and most attractive tralior
  Posted by Roy Feranades at 17th November,2011
whats the price of the full top version of the tractor trailer
  Posted by varun at 29th January,2012
  21.19 lac
  Posted by SENTHILKUMAR at 11th November,2011
please send me all prima truck details with price on road
  Posted by yashpal at 10th November,2011
awesome
  Posted by sunil bhavsar at 8th November,2011
Tata prima is excellent and Iwill purchase in future shortly.
  Posted by ummer k at 23rd October,2011
nice
  Posted by ummer k at 16th September,2011
prima is wonderful and excellent
  Posted by UMMER K at 12th September,2011
TATA prima wonderful track and nice and this truck make TATA MOTORS very proud arownd the world and a wonderful track thanks TATA
  Posted by shashank kaank at 3rd July,2011
its awesome truck...... am doing project oan ths truck..... the features and specifications r superbbbbb
  Posted by sandeep kumar at 13th April,2011
i want to know about the price of prima 3128 truck.
  Posted by Subashish kumar at 6th April,2011
I want to know about the prices of PRIMA TRUCK........., This truck will make TATA MOTORS very proud.....
  Posted by T.M.SASHI at 22nd March,2011
please send me all prima truck details with price on road
  Posted by rakesh at 20th February,2011
It's amezing truk...............! Rakesh jodhpur chokha
  Posted by rizwan khan at 16th February,2011
wonderful truck
  Posted by DEV at 3rd February,2011
IT MAKES US PROUD 2 FEEL.what an excellent piece of excellent engineering.i hope it will break the sells of volvo,AMW and other firangi cv makers.
  Posted by m akhter at 27th January,2011
please send me all prima model detail with price on road
  Posted by amityadav at 25th December,2010
Please send me all the details of prime 22tyra truck with cabin and without cabin price also show in your answer.please answer me soon. i want to buy your tata prima truck.
  Posted by A Bhardwaj at 25th December,2010
driver Seat is unique feature of this Truck. the driver who is driving this truck have better fate then his owner
  Posted by shahabuddin at 14th December,2010
i would like to know more about this TATA Prima truck. What is the delivery period and price?
  Posted by yuvraj gurung at 1st December,2010
if i can buy this truck i will fell myself as a great personality if any idea i can buy by cash or by installement
  Posted by preetham k c at 19th November,2010
this is tata truck i cant belive this
  Posted by Mohammed Jaleel at 16th November,2010
Super model i had ever seen,i want to buy it,Please send me more details on my mail.
  Posted by jitendra mehta at 31st October,2010
tata prima is my dream truck when i have money i want purchase this truck - jitendra
  Posted by guriqbal sandhu punjab at 29th September,2010
plz do send me all the models of tata prima this is the best on indian roads the king of trucks prima the best
  Posted by Satish Sanil(Truck Boy) at 3rd September,2010
My dream truck, Sexiest truck ...
  Posted by mallikarjun at 19th August,2010
better then volvo trucks
  Posted by mallikarjun at 19th August,2010
i want this truck specification & prices plase send me the all details to my mail
  Posted by Yashpal at 4th August,2010
Tata Prima is a India's pride.It looks even better than VOLVO B7R-B9R Buses on road.
  Posted by rajesh kaswa at 4th July,2010
this will be a profitable truck for transporters n it will increase standerd of transportation business
  Posted by Bhupinder at 6th June,2010
Prima is going to be the beauty of indian roads. Thanks TATA motors for bringing the new technology and power with modern face of truck.
  Posted by ravi tiwari at 30th May,2010
this is a boss of all turks
  Posted by bharat prasad at 18th May,2010
prima is a beautiful looks and i want to buy it, but how i "ll get it
  Posted by GODMAN ENZO at 20th April,2010
GODMAN ENZO FERRARI SAYS, INDIAN TRUCK MARKET IS YET TAKE A BOOM, ITS THE ONLY PENDING BOOM, BUT THE SHIPPING MINISTRY SHOULD RETURN THE TRANSPORT MINISTRY, HEAVY TRUCKS HAVE THE SAME UNLADEN WEIGHT OF THE HEAVY TRUCKS OF YESTER YEARS, THAT CAN CARRY HALF THE WEIGHT OF TODAYS TRUCKS, ONLY THE UNLADEN WEIGHT SHOULD BE SET RIGHT, AND SHIPPING MINISTRY HAS NO RIGHT TO HAVE THEY HOLD ON THE ROAD TRANSPORT, AND THE UNLADEN WEIGHT, THEN THE TRANSPORT MINISTRY CAN ADJUST, AS GODMAN ENZO IS A HARDCORE TRUCK LOVER AND WE CAN HAVE TRUCK BOOM AFTER THE SHIPPING MINISTRY GIVES THE UNLADEN WEIGHT TO TRANSPORT MINISTRY.
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