Tata Motors, the homegrown manufacturer introduces Safari Singham range of accessories and merchandise at its official Safari website and the Safari ebay India brand store. One can also buy these exclusive merchandise at the selected Tata Motors showrooms. Singham Returns is a bollywood movie which will be released on August 15, 2014. Directed by Rohit Shetty, the film will feature a range of cars from Tata Motors, including the Safari Storme, Sumo, Aria, Sumo Grande, Xenon, and the Nano. With the introduction of Safari Singham range of accessories on ebay and on official Safari website, the automaker looks to cash out the opportunity created by this bollywood movie.
“The movie and its lead characters, Ajay Devgan and Kareena Kapoor exude energy and charisma; precisely the qualities represented by the Safari Storme. Building on this collaboration, we decided to launch an exclusive range of ‘Singham’ inspired Safari accessories and merchandise for our discerning customers. With this initiative, we at Tata Motors will take online marketing for the Safari Storme to the next level”, said Ms. Delna Avari, Head-Marketing Communications & Services, Passenger Vehicles, Tata Motors.
The long list of Safari Singham accessories include exciting add ons which can be used on both exterior and interior of the car. The exterior includes exclusive Singham body decals and badge, fog lamp and fog lamps receiver, chrome surroundings on headlamps, tail lamps, door visors, hood scoop and on deflector.
Moreover, the interior elements embrace – leather art seat covers, 2 DIN music system, PND (Portable Navigation Device), reverse parking camera, organizer with Singham branding and floor mats with Singham branding. The automaker is also offering Safari Singham merchandise which include – mugs and trendy t-shirts, key chains, backpacks, dog tag chains and sling bags,.
Interested buyers can log on to Safari website or can place an order with the required payment at select Tata Motors dealerships or log on to ebay.
Source : CarDekho