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Tata Motors launches PRIMA range of trucks in Bhutan

Tata Motors has launched its next-gen PRIMA range of heavy commercial vehicles in Bhutan. The trucks first made famous by the T1 PRIMA racing league, will be available in three variants.



The company introduced its Tata Prima in the tipper and cargo segment, with different combinations of drivelines for varied applications. The three products launched include PRIMA LX 2523.T form the cargo segment while the PRIMA LX 2523.K and PRIMA LX 2528.K form the tipper construct segment.

The 2523.T comes with to a 5.9-litre common rail diesel engine provided by Cummins, producing 233PS and 850Nm of torque. This is mated to a 6-speed manual transmission by Eaton. The 2523.K and 2528.K come with a Cummins CRDe engine producing 270PS and 970Nm of torque, mated to a 9-speed ZF manual gearbox.

"The launch of the PRIMA World-Smart range of heavy commercial vehicles in Bhutan is an important milestone in Tata Motors' continued expansion in the country and the South Asian region. We at Tata Motors are committed to shaping the commercial vehicle industry here, with the latest global technologies, giving the Bhutanese customer competitive business advantages, with the trusted credentials of the Tata Motors brand," Ravindra Pisharody, executive director, Commercial Vehicles Business Unit, Tata Motors said.

"The Tata PRIMA shaped by technology, know-how and expertise with global standards of power, durability, payload, emissions and safety, will enable commercial vehicle customers to upgrade to a new-age truck, with new-age global specifications and systems, a result of customer feedback combined with years of experience in the trucking business. The range being launched today is world-class in every sense," he added.

Tata Motors has tied up with Samden Vehicles Pvt. Ltd. and STCBL.