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Suzuki Motorcycle enters 110cc segment with Let's, eyes 5% market share

Two wheeler manufacturer Suzuki Motorcycle India has entered into 110 cc segment by launching Let’s in Pune today. Priced at Rs 45, 606 ex showroom Pune, With Let’s, Suzuki is eying urban youth of personal user segment. The company is also planning to launch two models in this year, eying market share of 5 per cent by end of this financial year from the current 3 per cent.

“The introduction of Suzuki Let’s will further strengthen our product presence in the category. We are planning to sell over one lakh Let’s in this year.  LET’s is a stylish scooter for the urban Indian youth, who are seeking trendy products at affordable price. It  is powered by SEP engine technology which boasts better fuel efficiency without compromising power and performance,” said Atul Gupta, Executive Vice-President, Suzuki Motorcycle India.

Suzuki Motorcycles India Ltd, which plans to launch a couple of models more this year, expects its market share to go up from 3 per cent to 5 per cent by the end of the current fiscal. Suzuki is also looking at changing the overall mix of scooters versus motorcycles and expects it to eventually be 80:20 from 30:70 now.

The company is expanding its dealership network in the current financial year from 600 to 1000 dealers. The main focus of dealer expansion plan is to sell more Suzuki motorcycles through this network.

Last year, it sold over 4.6 lakh two-wheelers. It has a manufacturing capacity of the 5.4-lakh per year at Gurgaon plant.  

“There is a demand for Suzuki motorcycles in the market. But our distribution is not strong enough to match the demands. The company is significantly expanding its network of dealerships from 600 to 1000 dealers  while it strengthens the overall brand perception,” Gupta added.

Suzuki  claims that Let’s attains a mileage of 63 km per liter. In 110 cc segment, Suzuki Let’s will compete with other scooters like Honda-i. Her Pleasure, Yamaha Ray and TVS Wego.