Rolls-Royce motor cars announced on Wednesday the appointment of a fourth dealership in India, buoyed by the response from the Indian market.
The new dealer in Chandigarh that was due to open in the second quarter of 2012 will be operated by Select Cars Pvt Ltd, the group behind Rolls-Royce motor cars, New Delhi and will cater to Chandigarh, Punjab and Haryana market. It is also planning to add two more dealership by the end of this year probably in Southern and Central India, taking the total number of dealership to six by this year.
The Chandigarh dealership will join Mumbai, New Delhi and Hyderabad as representatives for the revered British automotive marque in India.
“The opening of a dedicated showroom in Chandigarh demonstrates Rolls-Royce motor car’s commitment to sustainable growth in India,” said Herfried Hasenoehrl, Head of new business development, India, Sri-Lanka and Bangladesh in a press conference. “This is underpinned by the appointment of a dedicated new business development, Head for the sub-continent and the recent announcement of a new dealership in Hyderabad. Strategically we have identified Chandigarh as the perfect place to enter the next phase of expansion in India, he said.”
“We have already seen a healthy amount of interest from Chandigarh-based customers and I have full confidence in the potential of this state, he added. He also said Chandigarh is the next logical step in Rolls-Royce’s growth plans for India.
Sustainable growth seen across a diverse mix of sectors, advanced infrastructure and position as capital for both the states of Punjab and Haryana makes it an ideal choice for the fourth Rolls-Royce Motor Cars dealership in India.
" Further we are in talks with some of the players to penetrate deeper into Indian market by appointing two new dealership by the end of this year. However, the exact location is yet to be finalized, as currently we are examining new locations. Hopefully the new dealers would be appointed in Central and Southern India."
Yadur Kapur, CEO, Select Cars Private Limited: "Expansion into this important new territory represents the next rational step for our Rolls-Royce business. The investment we are putting into this venture is a testament to the confidence we have in the brand and its potential in the greater Chandigarh area."
Meanwhile, the company announced the debut of the sixth new Rolls-Royce model, Ghost Extended Wheelbase in Chandigarh. Building on the enormous success of Ghost in India, the car combines segment-leading cabin space with the driver dynamic that has endeared so many to Ghost. Rear-cabin passengers will have 170mm more room than the already ample space Ghost owners enjoy.
It is worth mentioning that in the 40 years from 1907 to independence in 1947 it is believed that India was the final destination for as many as 1,000 Rolls-Royce motor cars.