Betting big on Punjab market, luxury car-maker Rolls Royce is contemplating opening a dealership in either Ludhiana or Chandigarh by the year-end. This was disclosed by Pankaj Sharma, manager-sales Rolls Royce Car Motors, New Delhi.
At present, Rolls-Royce has two dealerships in Mumbai and Delhi and has already sold five cars in the Punjab market this year.
He further mentioned that his dealership is targeting to sell at least 25 cars by year-end in Punjab, Chandigarh and Haryana market. He was in the city to showcase Rolls Royce’s two models — Phantom and Ghost and one of the participant of – ‘Magique for Arte’ complete luxury exhibition which was organised by Delhi-based 1 Management Entertainment, for the first time in Chandigarh.
The two day exhibition which kick-started today would showcase luxury brands from India and abroad, will reveal exquisite items ranging from incredibly finished jewellery to luxury time pieces, to precious stones of different sizes, shapes and cut, complimented well with luxury set of wheels, finest wines, not to forget the jets, yachts or coptors.
Among the major participants are Jewels Emporium, Jaipur, Rolls Royce, IREO, International Fashion label —The Sachdev Group DVF, Halston Heritage, Lanvin and Alexander McQueen, Private Aviation (Jets),Yachts and Boats, Luxury mobile phones and Pens Bird Group —Porsche Design.
On the selection of Chandigarh as one of the places for hosting such an event, 1 Management Entertainment Pvt Ltd Chief Executive Officer Upasna Chugh said, Chandigarh in our opinion is one of the most buoyant markets when it comes to lifestyle-oriented products. You have people who have disposable income and the intent to spend that money. It is an extremely important and a fast-growing market. In fact in terms of per capita consumption, it is one of the highest in the country. We hope to bring to the people of this region for the first time ever, a complete 360 degree lifestyle extravaganza for all age group, who are style conscious and do not mind spending a bit extra for that.”