Rockford Fosgate, a leading American car audio system manufacturer, is entering the Indian market with Blaupunkt as its exclusive distributor.
Three of its products – The Prime, Punch and Power series – will be available in India. The first two are premium products, which will be sold through select Blaupunkt dealers. The Prime series, its budget range, would be available across all Blaupunkt dealers.
Premium dealers will be appointed by invitation only after Blaupunkt Indai conducts a thorough audit of their capabilities.
“India is an exciting market lending a wide and diverse audience base for our products,” said William R. Jackson, president and CEO, Rockford Coporation. “It is great to have Blaupunkt India on board, a brand that has built strong credibility in the country, as our trusted partner in our journey to establish Rockford Fosgate as an indomitable brand with Indian consumers.”
According to Pankaj Jagwani, director, Blaupunkt India, consumers here would respond well to the wide range of Rockford Fosgate products. Its Prime range of amplifiers will be sold at upwards of Rs.8,990, speakers from Rs.3,790 and sub-woofers from Rs.5,990.