There’s only one thing to be said after powering through the darkness of the night aboard the strangest thing to have come out of Bologna in its history – it’s a motorcycle right out of Star Wars! Wait, hear me out. I think Darth Vader was recruited by Ducati as team leader so that the final product really is Diavel: ‘evil, like the devil’. I mean, who knows more about evilness than him, right? But The Joker was also roped in as a consultant (weird, I know) to give the Diavel a wrathful, twisted personality. I won’t be surprised if it is also sold as official Star Wars merchandise. How do you put a price tag on that?
ET TU, BRUTE?
It’s an assault on the senses the first time you see and hear this beast, let alone ride it. More so for the passionate Ducatisti who shuddered at the mere thought of a power cruiser coming out of their hallowed gates in Bologna. Was their beloved brand – a byword for speed – going to land with…God forbid…a cruiser?! Ducatisti begged and they pleaded, but Ducati’s top brass knew better and they stood by their decision and later, put the concept into production. It’s fair to say that there is almost nothing (save for Yamaha’s Mad Max) on the market that looks like the Diavel, which manages to infuse streetfighter, cruiser and sportbike cues effectively. The burly stance makes it look like the Hulk poised on the starting block of a race, but the dimensions are something that don’t really come through in the photos. Grounded on a characteristic Ducati red trellis frame, the Diavel is not just a side-stepping departure from the traditional Bologna rockets; it actually takes off at a tangent. It stands for what Ducati would and could mean in the future, while creating a whole new motorcycle segment that pushes the envelope in terms of design, technology and feel, still retaining what a Ducati fundamentally stands for. Phew!
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