Renault India, one of the fastest growing automotive companies in India, has created history with its global car for conquest, Renault KWID. This Attractive, Innovative and Affordable car, which marked Renault Indias foray in the compact hatchback segment, is well on its way to set new benchmarksin the Indian automotive industry. Renault India has announced thatcustomer orders have crossed over 50,000in less thana month of its launch.
Mr. Sumit Sawhney, Country CEO and Managing Director, Renault India Operations,said I thank Indian customers for their phenomenal response to Renault KWID and I am grateful for their trust in the Renault brand. Deliveries have commenced across India to celebrate the festive season with our customers. We have ramped up the production and are taking concerted efforts to further accelerate production to enable faster deliveries.
The growing acceptance by first time buyers indicates that Renault KWID is truly an aspirational product, offering an outstanding value proposition. Together with first time buyers, we are also seeing new consumer trends across urban and rural India,added Mr. Sawhney.
Renault KWID was launched on 24thSeptember 2015 at an outstanding price offering of Rs. 2,56,968 (ex- showroom Delhi), and isIndias most fuel efficient petrol vehicledelivering mileage of 25.17 kmpl*. Together with the superior mileage, Renault India has takenthe localisation level to 98%,which has positively influenced the overall cost of ownership.
Renault India is alsosubstantially increasing its sales and service networkreach in India, with an extensive network of dealers covering over 80% of the country. This fast-expanding network increased from 14 sales and service facilities in mid-2011 to 180 currently, and will reach 280 sales and service facilities by next year. As part of its strategic focus on enhancing the customer brand experience, Renault India has organisedmore than 500 service camps and customer events this year, translating into more than 50 such after-sales events across dealerships every month, taking Renault India closer to customers and their families.
With substantial efforts and developments on product, network and customer engagement,Renault India has entered a new phase of growth in India, and is gearing up towards making its products and services more accessible to customers across the country.
Source : MotorOctane