Porsche has sold a total of 189,850 new cars in 2014 all over the world registering an increase of 17% over the previous year. The Stuttgart sports car manufacturer also broke the 20,000 unit barrier in December 2014 by delivering 20,644 cars for the first time in one month. Porsche sold more cars in all regions and on all markets in 2014 with the United States ranking number one with over 47,000 new cars delivered. With 46,931 units delivered, the Chinese market recorded the largest growth with an increase of 25%.
The new gen Cayenne sales almost doubled in China in December 2014 (compared to December 2013) with over 6,400 units. Porsche Macan sold about 45,000 units in the first year of its launch, around 75% of the customers being first time Porsche owners. The Stuttgart sports car manufacturer delivered 13 per cent more Panamera sports saloons than in the previous year. With over 30,000 units of the 911 sold, the sports car icon also ranks above the figures for the previous year.
“For the fourth record year in a row there are very specific reasons: fascinating products and highly motivated employees,” said Bernhard Maier, Member of the Executive Board Sales and Marketing of Dr. Ing. h.c. F. Porsche AG. “On top of that, our brand experienced an additional upswing in 2014 as a result of the successful launch of the Macan. Worldwide, seventy-five per cent of Macan customers were first-time buyers of a Porsche car.”
Source : CarDekho