On the fast track to India
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On the fast track to India
Bugatti, Aston Martin and Ferrari will be launched in the country by the year-end
By : Swaraj Baggonkar | Published : August 26, 2010
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However, many say appointing dealers at such a fast pace may not be possible and that the launch would happen only next year.

Details regarding the model launch are yet to be finalised but Ferrari has models such as the 612 Scaglietti, 599 GTB, 599 GTO in the V12 engine range and the 458 Italia and the California(Tata Sons Chairman Ratan Tata drives one) in the V8 engine range. All the models are expected to be priced above Rs 2 crore.

Though many dealers also say it’s no longer viable for them to import completely built vehicles of high-end cars because of the high cost involved in homologation and the small number of sales, imports continue, given Indian consumers’ growing liking to luxury products and the country’s high economic growth rate. After all, India is the world’s second fastest growing car market, and is expected to see premium car sales crossing the 10,000 mark this year itself.

That view is endorsed by even Rolls-Royce, which feels that the market for its super-luxury cars is picking up dramatically across Asia, particularly India and China, as the effects of the global financial crisis recede.

Rolls-Royce Asia-Pacific regional chief Colin Kelly says in Asia, China will contribute half of the unit sales this year while India, which is becoming an increasingly key market, will account for 10 to 12 per cent.

Rolls-Royce unveiled its Ghost model, the automaker’s new lower-cost saloon car, in India recently. The company expects to sell 50 to 60 Ghosts (priced at Rs 2.5 crore) and 15 Phantoms (priced upwards of Rs 3.5 crore) in India by the year-end.

That’s the kind of optimism that would fuel the Indian hopes of the makers of Bugatti, Ferrari and Aston Martin.

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