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Northeast market looks promising for Nissan India

Nissan Motor India has opened its first-ever dealership in the Northeastern region of India by opening 'Orange Nissan' in Shillong, Meghalaya. With this, the carmaker is targeting a sales growth of around 20 per cent in the North-East during 2016-17.

Currently, Nissan India has a nationwide network of 219 outlets across 166 cities. The company is aiming to expand its network with 300 sales and service centres across the country by the end of March next year.

The Northeastern region contributed around 3-4 per cent to the company's domestic sales of 42,000 units last financial year. The company is now looking at ramping up its sales outlets in the region during the fiscal and expects around 20 per cent growth in its sales.

The high-tech Orange Nissan showroom is spread across 3240 sq. ft with an ample space to display up to five cars. The service centre is situated at Shillong, Jowai Road.

“The automobile market in the Northeast region of India has increased exponentially over the last few years. Nissan will be expanding aggressively in the northeast to reach customers there and gain a healthy share of this huge potential market," Arun Malhotra, managing director, Nissan Motor India Pvt. Ltd. said after the inauguration of the new dealership.

“We are also gearing up to launch our new Datsun redi-GO, which will compete in the entry-level car segment in India. There is significant demand in the northeast for cars in this segment. To tap that desire for our cars, we will grow our dealership base, offer best-in-class products, build strong business fundamentals, and get closer to our customers in the region,” Malhotra added.

To fuel its growth, the company will ramp up its sales outlet in the region during the 2016-17 fiscal. Currently, Nissan India has 14 outlets in seven states. By the end of March 2017, it plans to increase add eight more outlets.