Nissan has announced the start of exports of the company's hatchback - the Nissan Micra. The first consignment of 3866 cars has left the Ennore port and is headed to Europe. The Micra will be exported to over a 100 countries worldwide (Europe, Middle East and Africa). Nissan aims to export 110,000 units of the car in 2011.
The first consignment of cars was shipped in a Pune Car Carrier Vessel from Nissan Motor Car Carrier, a privately owned shipping company owned by Nissan, Mitsui O.S.K Lines and Hoegh.
Speaking on the occasion, Mr. Kiminobu Tokuyama said, “It is a defining moment for all of us at Nissan in India as we begin a new chapter of business through the start of Exports today. This milestone completes our vision of making the Chennai plant a strategic hub for both the domestic market as well as for exports. Exporting of the Micra to various countries would also mean showcasing the high-quality of Indian engineering which matches international standards and will now be on the Global map for everyone to witness.”
The export model of the Nissan Micra, built on a new versatile V-platform, is produced to comply with different safety regulations and environmental rules as applicable in different developed markets.