Nissan has unveiled the production model of Lannia at the Auto Shanghai 2015 today. The Lannia closely follows the Friend-Me Concept and Lannia Concept shown earlier. This is the first product developed and designed by Nissan targeting young Chinese generations, in their 20s and 30s.
“Edging forward is not enough. The market in China is moving very fast, especially with the post-1980s generation. They do not want to stick with the status quo, so we are dedicated to finding the next great breakthrough. This is important for us.” says Titus Liu, Creative Design Manager at Nissan Design China.
Lannia’s design and development was led by Nissan Design China, backed by the Nissan Global Design Center. The styling comes off as both edgy and sophisticated, resulting in a stylish new look for a sedan that goes against conventions. The new model also boasts Nissan’s latest iconic design signatures, such as the V-motion grille, Kick-up C-pillar, floating roof and boomerang-shaped headlights.
“Younger drivers have grown up with modern technology, such as smartphones and tablets. For them, connecting and interacting with a car feels natural,” says John Zhang, Chief Product Specialist for the Lannia.
Lannia features integrated infotainment technologies designed exclusively in China, including an advanced audio system with smart-phone connectivity and a 7-inch multimedia display screen. It adds many of Nissan’s advanced safety features for enhanced driver control and security.