In a press conference held today morning, Nissan has announced their plans to sell the Sunny mid-size sedan in India. Based on customer demand for an affordable mid-sized sedan, Nissan has decided to enter the segment with a car based on the V-platform, the same platform on which the Nissan Micra is based. By studying the Indian market, Nissan has realized that Indians don’t compromise on quality so the product will be made accordingly.
The new Sunny has sold 75,000 units in 6 months in China. Confident of setting a new benchmark in its class, the new Sunny promises to have best-in-class features.Nissan will unveil prices soon and the Sunny will initially be available only as a petrol variant, though the internationally available diesel variant will be considered later. To nothing less than a Star Wars soundtrack, they unveiled a 1.5 litre petrol engine which will be launched in the coming few months, according to Nissan.
Nissan says the Sunny will be launched and marketed aggressively and quickly to create awareness within the consumer base.
Along with that announcement, Nissan India also announced that they have Rs 2000 crore invested in their India operations with a target of 4 lakh cars with the current capacity being pegged at 2 lakh cars.