Japanese auto major Nissan has appointed Yaya Toure, three-time African Footballer of the Year and UEFA Champions League winner, as its new global ambassador. The Manchester City and Ivory Coast midfielder comes as another addition to brand's list of UEFA Champions League ambassadors, which already comprises of the recently announced Barcelona and Spain midfielder- Andres Iniesta, and PSG and Brazil defender- Thiago Silva.
The UEFA Champions League ambassadors, including Toure will be working with company's Engineers of Excitement program, that aims to enhance the experience of football fans through a range of activities. He will also feature in a series of new television and print advertisements for the league, due to premiere in February next year.
Speaking on this, Yaya Toure said, "I'm proud to be partnering with Nissan across its UEFA Champions League and Orange Africa Cup of Nations 2015 sponsorships. I have been fortunate enough to win lots of trophies in my career, but the Orange Africa Cup of Nations has always been my target as an African, so I am really looking forward to it and to working with Nissan to help bring the excitement around both of these fantastic tournaments to fans around Africa and the rest of the world."
Nissan is the official global automotive supplier to the Orange Africa Cup of Nations 2015, and Yaya Toure will play a key role its advertising campaign. Through him, the company aspires to connect more African football fans with the brand.
"Nissan is delighted that Yaya Touré has joined our team as a global ambassador," said Roel de-Vries, Corporate Vice President, Global Head of Marketing, Communications and Brand - Nissan. "As one of the greatest midfielders of his generation, Yaya Touré is the perfect ambassador for our brand as he possesses great all round skills combining pace, power and high technical ability - features Nissan incorporates into its vehicles."
Source : CarDekho