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New Jag sets record as the fastest selling car for Tata's Jaguar Land Rover

The new Jaguar F-Pace launched by Tata Motors-owned Jaguar Land Rover (JLR) last year has set a record as the fastest selling car in the company's history.

As many as 30,000 models of the luxury car maker's first-ever sport utility vehicle (SUV) have been sold globally since the model hit the roads in mid-April.

According to latest online data analysed by 'The Daily Telegraph', 1.6 million people have searched Jaguar's website for the F-Pace, and 370,000 have taken the time to specify exactly how they would configure the car down to the last detail.

"The response to F-Pace around the world has been sensational. Demand for the car in the UK has exceeded our most optimistic assumptions," said Jeremy Hicks, JLR UK managing director.

The company said about 90 per cent of the new model's buyers are new to JLR, attracting more buyers in the age range of 40 and 50.

The figures will bring cheer as the company was keen to reduce its reliance on sales of Land Rover and bring Jaguar up to speed with its sister brand.

JLR sold 521,500 cars last year - but only 94,500 of these were Jaguars.

Next year it may be able to bring this contrast down.

The F-Pace is built at the company's Solihull factory in the West Midlands region of England, where it may add an additional line to meet the rising global demand.

Earlier this year, JLRhad unveiled plans to invest in the region of 3.75 billion pounds during the 2016-17 fiscal to support "continued, sustainable, profitable" growth in the future.

This will include the expansion of global production capacity, new technologies and new vehicles, such as theJaguarF-Paceand the RangeRoverEvoque Convertible.

The company was bought over by Tata Motors from Ford back in 2008 and has seen a massiveturnaroundin its fortunes over the past few years.