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Models for masses go hi-tech
Manufacturers working on developing applications to woo customers
By : Sharmistha Mukherjee | Published : April 30, 2012
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With the automobile market getting more competitive, manufacturers are working on developing applications to woo consumers with add-on experiences.

While voice-recognition and navigation software were to be found only in high-end cars till not so long ago, on Sunday even entry-level cars come fitted with such things. Ford’s Figo, the mass-market car for India, is enabled with voice-recognition technology that allows users to place a phone call on the move. The software in the car has been developed to help users access phone book, call logs via bluetooth and stream music on the go. This application is also available in other Ford vehicles like Fiesta and Endeavour.

 

 

The Figo is also loaded with intelligent features like rapid deceleration warning, distance to empty meter and speed sensing volume control that automatically monitors the audio volume depending on the engine rpm (revolutions per minute) to compensate for increased road noise at high speed.

The Endeavour is equipped with the SATNAV system that automatically shifts the camera into the reverse parking mode to help the driver keep his eyes on the road while reversing the car. The voice control mechanism in the global Fiesta dials important phone numbers, adjusts audio volume and air-conditioning, and selects your favourite tracks from the iPod while on the move.

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