Mahindra & Mahindra (M&M), the utility vehicle and tractor market leader, says it will leave no stone unturned in the fiercely competitive two-wheeler market. After last week’s launch of two indigenously built motorcycles, the company wants to position at least one new product in every segment of the 9.37-million-units-a-year market.
According to a senior company executive, this will be done over the next few years, with three research and development teams working simultaneously on a slew of projects. Mahindra 2 Wheelers, the company formed after buying the assets of the Firodia family-led Kinetic Motors two years ago for Rs 110 crore, plans to have several launches in the motorcycle and scooter segments.
These will be in the economy (100-110cc), executive (110cc-135cc) premium (150cc-225cc) and power (250cc and above) segment. The company had launched two new scooters last year – Rodeo and Duro – and followed up with the launch of a motorcycle, Stallio, last week.
Anoop Mathur, president (two-wheeler sector), M&M, said: “We want to be there in all the segments. The market has been growing robustly, despite a higher base. It would be foolhardy for the company not to participate.”
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