Missing the India bus - carmakers who aren't here yet
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Missing the India bus - carmakers who aren't here yet
Just when you thought we had it all. Here are a dozen big brands that have ignored the Indian market
By : Bijoy Kumar Y | Published : May 08, 2010
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The cars bearing the famous Bologna trident, Maserati, are rare on our roads — Vijay Mallya owns and drives one in Mumbai and so does Ajay Devgn, but they are imports. While the sportscars can be extreme, the four-door Quattroporte can be yours for under Rs 1.5 crore. The Quattroporte offers the best of both worlds — sports car attitude and luxury with plush carpeting. The GT is the sporty two-door Maser that has the performance attitude of a Ferrari and the sybaritic comforts of a Roman villa. It’s possible to have both, you know, and Indians will love it!

It looks like Fiat did the dipstick research for BMW when they launched the Rs 15 lakh 500. Everyone liked it, but very few bought it. While Fiat could do with the rub-off of a successful mainstream model, BMW needs no such favours from its wildly popular Mini brand. Hence the absence of the iconic German-owned British brand in the country. The Mini range obviously cannot be cheap and it will require its own independent sales channels. The volumes cannot justify the investment for the moment, but the Mini and its new Countryman variant that’s much more utilitarian are sorely missed.

Still on small cars, the Smart city cars are expensive for Europeans let alone be viable imports into India. But these Mercedes-built beauties are strong and never ever miss a beat even when abused. The ForFour four-seater (Rs 17-23 lakh) makes sense in India as a weekend getaway car for the rich cats while the ForTwo is a superbly built urban runabout. But the effort and the engineering that has gone into the Smart range plus the costs of production in Europe means Indians can’t get, er, Smart.

Now under the authorship of Spyker, the Saab story will continue to be written in Swedish — something that everyone who worked for wanted it to be. During GM’s time Saab was reduced to being a badge-engineered product but one that is reliable and refined like the other GM products today. It is virtually an unknown brand in India and the new owners of the company don’t have the money to establish its title here. But remember, at one point of time, even Skoda and Hyundai were unfamiliar names to most Indians!

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  Posted by Arijit De at 7th July,2010
Bijoy, you could have made a mention of Mazda, which are a huge hit in the US. In Europe, Volvo S60, Ford Mondeo and Mazda6 have the same chassis. And who else can make a budget racing car like the MX-5, a 2-seater softop churning out 170 bhp for perhaps Rs 20 lakhs?
  Posted by Ashutosh at 9th May,2010
Great article! Expecting an article on the same lines for the common man too! maybe featuring affordable brands like Kia, etc.
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