February 24, 2016: Mercedes-Benz India has launched ‘Edition E’, the refreshed version of its highest-selling luxury sedan, the E-class, to celebrate 20 years of the start of production of the first luxury car to be ‘Made in India.’
The E-Class is also the highest selling luxury sedan in the country, with more than 32,000 units on Indian roads. ‘Edition E’ blends the characteristic sporty design, unmatched comfort and luxury with exemplary safety features.
The luxury sedan was launched by Roland Folger, managing director and CEO, Mercedes-Benz India and Piyush Arora, executive director, operations, at the company’s Chakan plant near Pune.
“It is a moment of immense pride for us that the E-Class which is the highest selling luxury sedan in India, completes 20 glorious years of production in India,” said Folger. “The E-Class which was the first luxury sedan to be produced by Mercedes-Benz for the Indian market, also kick started our journey in India.”
According to him, 20 years of E-Class in India also reiterates the influence of brand Mercedes-Benz on customers and its contribution towards the evolution of luxury motoring in India. “We are commemorating this stupendous production accomplishment with the launch of a special ‘Edition E,’” said Folger. “The launch of ‘Edition E’ strongly underlines our strategy of periodically refreshing our existing best-selling products, enabling us to win customer confidence and offer them value driven products.”
The company is also launching a brand campaign called ‘Wish upon a Star’, which brings to fore the fact that the E-Class has been the heart and soul of motoring enthusiasts across the country over the years.
Arora, said the E-Class production quality conforms to the most stringent global Mercedes-Benz standards, and has been creating new benchmarks in manufacturing of luxury cars in India.
“The unmatched success of the E-Class over these two decades has truly defined luxury motoring in India and the product clearly remains a step ahead of the competitive offerings in the market,” added Arora.
The ‘Edition E’ variant is expected to get AMG styling on the exteriors. The same diesel engine that does duties on the E250CDI model is expected to power the ‘Edition E’. The engine is mated to the 7G-Tronic Plus 7-speed automatic transmission which further powers the rear wheels.
The ‘Edition E’ is expected to carry the same ECO Start Stop fuel saving technology provided in other Mercedes-Benz models.