One of the Geneva Motor Show stars was none other than the Mercedes-Benz A-Class. You are probably wondering what’s so special about the third-generation baby Benz, but guess what – it’s coming to India sooner than you think. Confused? You shouldn’t be – Mercedes-Benz has designs to take its sales numbers to 70,000 units by 2020. If you are wondering how, well, read on.
The company is looking to expand its reach into Tier-II/Tier-III cities and beyond, a part of India that has seen an explosion of wealth and spending ability. They plan to reach 10,000 units by the end of this year, which would be a 1/3rd volume increase over their 7,500-odd units sold in 2011. Sure, the C-Class and E-Class will be their volume drivers this year too, but that’s about to go through a sea change.
In come the Mercedes-Benz A and B-Class. The latter, which is expected to arrive later this year, will be the cheapest Mercedes-Benz to go on sale, but not for long. Come late-2013 and Mercedes-Benz would have the A-Class, up and running and gunning for a price tag that could slip under the magic ` 20 lakh mark. As MB India plans a second line at Chakan, not just the A and B-Class, but also the next-generation GLK, the smaller GLC and possibly a fifth model too will be assembled. So what are these cars about? Let’s take a look at the B-Class first.
READ ABOUT THE B-CLASS ON PAGE 2>>