Mercedes-Benz forays into Vijayawada

Mercedes-Benz India, which is aggressively expanding its presence in the country, opened a facility in Vijayawada on Monday.

The Mahavir Motors Vijayawada outlet is spread over 20,000 sq ft and has four service bays which can service up to 90 cars a month. Mercedes-Benz now has 83 outlets across 40 cities in India and another 10 are expected to be opened by the end of the year.

The German luxury carmaker has said it will be launching 12 new models in India this year. Last week, it launched the C-Class 250d. The Mercedes-Benz S400 is scheduled to be launched shortly.

“Vijayawada is an established industrial city and is fast developing into an emerging market with a strong growth potential for luxury cars,” said Roland Folger, managing director and CEO, Mercedes-Benz India. “The increasing customer base for Mercedes-Benz in Vijayawada reiterates our confidence in the market, resulting in the creation of a world-class luxury dealership like Mahavir Motors.”

According to Yashwant Jhabakh, group chairman, Mahavir Motors, this is the company’s second Mercedes dealership and the first 3S luxury car dealership in Vijayawada. “With the inauguration of this 3S facility, we further fortify our market presence in Andhra Pradesh and we will continue our efforts to better our achievements and reach out to a newer customer base.”