Maruti Suzuki plans to launch exclusive service outlets across the country over the next six months, dedicated to Nexa customers.
Maruti has sold more than 70,000 cars through the Nexa dealership so far. As of now, there are 127 showrooms under the Nexa brand, but the customers are required to rely on service centres of regular Maruti dealerships.
Maruti Suzuki launched Nexa, a dealership network for its premium range of cars including the S-Cross and Baleno, in July 2015. While the cars are being sold through this dealership network, they have to be serviced at the company’s regular service outlets.
The upcoming Nexa service outlets would be aiming at offering premium ownership experience by catering exclusively to owners who have bought their car at a Nexa outlet.
At present, Nexa customers have three options to have their cars serviced — call up their relationship manager and get the car serviced at home; have the car picked up and taken to the workshop for service and maintenance and have it delivered the same day; or, the customer goes over to the workshop with the relationship manager ensuring that he or she has the same level of treatment at the workshop too.
Looking ahead, for the next three years, Maruti expects to witness 15% of total sales coming from the Nexa dealerships in the country. Maruti Suzuki sells the premium hatchback Baleno and crossover Scross through the 127 Nexa dealers in the country.
The company plans to add another 123 NEXA outlets this year, taking the total to 250. They will also introduce two more models including the Baleno with a 1.0litre BoosterJet engine and Ignis by October this year through Nexa outlets.