The new Maruti Suzuki Swift is all set for launch on August 17 and despite previously setting the benchmark in its segment as far as price, specifications, features, fun-to-drive factor and value goes, it still has a lot of competition to deal with.
The next best-selling hatch in that segment is the Hyundai i20, a sort of B-plus premium hatch that is surprisingly notching up the numbers. The Ford Figo and VW Polo doing decent numbers as well and the Etios Liva, though only available in petrol for now, will get a diesel option too, come September.
We look at what the Maruti Swift is up against in the next few pages. From the Fiat Punto and Tata Indica Vista to the upcoming Honda Brio and Nissan Micra-based Renault that are also headed to our shores. All these cars (with the exception of the Honda Brio for the moment) have diesel motor options.
For the Swift, there are volumes to be gained as the 40,000 plus initial booking seem to indicate. From the 11,000-12,000 units a month, the Swift is expected to grow to a minimum 15,000-16,000 units a month and maybe more. In fact, it is expected to become the second best-selling Maruti and possibly even car in the country after the Alto, taking over the position from Maruti's very own Wagon R. Yet, the going won't be easy.
We take a look at each of the Swift's competitors and tell you exactly what they offer and where the Swift has an upper hand or loses out to its competition. If you read this elsewhere on the web, you know where they took inspiration from! :)
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