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Mahindra to launch new cars in Sri Lanka

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The $7.1 billion Mahindra Group, one of India’s leading business houses, today revealed its plans to launch new models to augment its presence in the automobile market in Sri Lanka.

"In keeping with our long term plans for this region, we are soon going to enhance our current product portfolio in the market with the launch of several new products, including the Maxximo, a technologically modern sub 1 tonne pick up and HCVs (Heavy Commercial Vehicles)", Group’s Vice Chairman and Managing Director Anand Mahindra said.

 

Mahindra added the company was also studying the possibility of introducing an electric car, the Mahindra Reva, in Sri Lanka in future.

Mahindra has already established a base in Sri Lanka where it has been selling its range of tractors and utility vehicles for over a decade.

Mahindra’s Automotive Sector has sold over 4,000 vehicles in Sri Lanka since its market entry. The company vice chairman said the launch of the company's compact truck the Mahindra Gio in Sri Lankan market had evoked a good response.