Mahindra and Mahindra is prepped-up to get hold of an untapped segment in the country - micro SUVs. Though it doesn’t have any straight competitors as of now but the vehicle is expected to fall in the category of B-segment hatches, that includes - Ford Figo, Maruti Suzuki Swift, Hyundai Grand i10, etc. Speaking of its competitors, Maruti is expected to make Indian debut of the Ignis at the Auto Expo in February 2016. So, technically Ignis is the vehicle that will compete head-to-head with the KUV1OO when it gets launched. For the time being, we are pitting it against the B-segment hatches for the price analysis!
Mahindra has announced that it will launch the KUV100 on January 15, 2016, while bookings for the vehicle are already open. It is expected that the vehicle will dent sales of the above-mentioned hatches as nowadays people are becoming fanatics of compact crossovers. Moreover, it is also coming with standard ABS across the range, while dual-front airbags are optional starting from the base trim.
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Source : CarDekho