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Mahindra enters Kenyan passenger vehicle market


Auto major Mahindra & Mahindra today introduced a range of utility vehicles, including XUV500 and Scorpio, in Kenya as it forays into the passenger segment in the African country.

The company, which has been selling tractors in Kenya, has appointed Simba Corporation as its sole dealer there.

"Mahindra & Mahindra today launched its international range of utility vehicles and pick-ups for the Kenyan market," the Indian auto major said in a statement.

The vehicles include sports utility vehicle XUV500, Scorpio, pick-up range, Genio and Maxximo mini-truck.

The exclusive dealer will trade under Xylon Motors and it will offer full range of Mahindra vehicles as well as provide servicing facilities, testing and an after sales department supplying parts and accessories, it added.

"Simba Corp has invested close to 600 million shillings in Xylon Motors and will offer new car owners warranty, parts and after-sales service at very competitive pricing. Mahindra already has a significant presence in Kenya where it sells its tractors through Timsales, a  part of the Rai Group," it said.

Commenting on the new launches, Mahindra & Mahindra Senior General Manager (Exports - Africa and Middle East) Sanjay Jadhav said: "We are delighted to expand our presence in Kenya which is a strategic market for us within the African continent."

The Indian auto major said it has drawn up fresh plans for introducing new vehicles in the country, while increasing the capacity of its commercial and passenger vehicles.

The company's African footprint extends to Egypt, Algeria, Morocco, Tunisia, Ghana, Nigeria, Sudan and South Africa, where it has a joint venture -- Mahindra South Africa.

Besides, the diversified conglomerate has a focus for the African continent, where it already has presence in auto sector, IT and energy.

The XUV500 was launched late last year in India with a simultaneous unveiling in South Africa. It is the first global SUV from the Mahindra stable with product validation and testing done across Europe, Australia, South Africa and India, the company said.