Mahindra and Mahindra’s popular SUVs XUV5OO and Scorpio were handed over to the winners of the reality shows Jhalak Dikhla Jaa and Khatron Ke Khiladi, respectively. XUV5OO and Scorpio were the associate sponsors of the mentioned reality shows. Ashish Sharma won Jhalak Dikhla Jaa while Rajniesh Duggall won Khatron Ke Khiladi.
Vivek Nayer, Chief Marketing Officer, Automotive Division, Mahindra & Mahindra Ltd. commented on delivering the SUVs to the winners, “It was my pleasure to handover the grand prize of Scorpio to Rajniesh. We have been associated with this television show for 2 seasons as it gives us the right platform and brand association. “Khatron Ke Khiladi” is synonymous with the brand values of power, thrill and adventure, and the winner personifies the Scorpio attitude by staying ahead of competition.”
Adding further on the Jhalak Dikhla Jaa association, “It is my pleasure to handover the grand prize of XUV500 to Ashish today. This was an apt association for brand XUV500 as it signified the coming together of two entities that exemplify style and performance.
Rajniesh Duggall and Ashish Sharma said they are thrilled on receiving the SUVs and looking forward to owning and driving them. Rajniesh received the facelifted Blue Scorpio while Ashish got the white XUV5OO.
Source : CarDekho