Mahindra and Mahindra today announced the launch of the Big Bolero Pik-up, which promises to raise the benchmark in the category with its class-leading cargo body length of 9 feet (2765 mm) and payload capacity of 1,500 kgs besides other features.
The company said the Big Bolero Pik-up will retain the core values of the erstwhile Bolero Pik-up- its tough and rugged DNA, high earning potential and low maintenance and will be competitively priced at Rs 6.34 lakh (BS-3 ex-showroom Warangal) and Rs 6.49 lakh (BS-4 ex-showroom Hyderabad).
Pravin Shah, President and chief executive (Automotive), Mahindra and Mahindra Limited said: "Being the leader in the pick-up segment for over a decade, we have made our systems and processes robust to understand and address the evolving needs of our customers. In fact, we keep introducing new products and technologies at regular intervals to enable our customers to progress in life. The launch of the Big Bolero Pik-up with superior value proposition is a veritable step towards this direction."
He added that the big cargo box and high payload capacity, combined with the fuel efficient high performance engine will enable the customers to earn more, while the spacious and comfortable cabin will offer a fatigue free drive.
With a 69 percent market share in the pick-up segment, Mahindra has launched many industry first products and technologies in the pick-up segment, according to the company. These include the innovation of flat bed pick-ups, 4 WD, CBC, introduction of the first micro hybrid technology, first AC pick-up, first CNG pick-up among others.
The company gauged the need gap in the market for extra space in cargo and payload and provided the customers with the Big Bolero Pik-up, designed to cater to the needs of stand operators, businessmen, traders, according to a statement. The new model comes in two variants- offering payload capacities of 1,250 kgs and the industry first 1,500 kgs. The new Bolero Pik-up will be powered by Mahindra's MDI Engine.