Hyundai India’s new campaign ‘Life is Brilliant’ is getting an overwhelming response with more than 4 million (40 lac) views on YouTube in less than two weeks. Country’s second largest car manufacturer launched its first-ever corporate campaign focusing on India, ‘Life is Brilliant’ on 22nd Nov, 2014.
With this campaign, the automaker aims to strike an emotional connect with the Indian customers. The Korean carmaker is aspiring to become the "Most Loved and Caring Brand” of India. Watch the TVC Here
Speaking at the launch of this campaign, Rakesh Srivastava, Sr. Vice President – Sales and Marketing, HMIL said, “Life is Brilliant” campaign has created a strong bond between the consumer and the brand Hyundai by evoking an emotional connect by showcasing the car as playing an integral part in reuniting the family. We always strive to play a role that extends beyond being just a car manufacturer to becoming customers’ lifetime companion.”
Recently, the company’s latest entrant Elite i20 achieved a landmark booking of 56,000+ in just four months since its launch. Hyundai says apart from the milestone booking, more than 300,000 customers have inquired about this second generation i20. Moreover, Hyundai India has also retailed 10,500 units of Elite i20 last month (for the first time) making it the highest selling among its strong portfolio.
In the month of November, Hyundai India witnessed a cumulative growth of 8.7 per cent. The automaker sold 35,511 vehicles and exported 18,500 vehicles with a cumulative sales of 54,011 units.
Source : CarDekho