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LAUNCHED! Toyota Etios Liva

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Toyota's made-for-India-car, the Etios Liva has been launched. Prices for the car start at Rs 3.99 lakh for the base J model. The top-of-the-line VX model is priced at Rs 5.99 lakh. The car comes with a three-year/ 1 lakh kilometre warranty.

PRICES OF THE TOYOTA ETIOS LIVA (EX-DELHI)

Variant                                   Price

J                                             Rs 3.99 lakh

G                                            Rs 4.59 lakh

G Special Edition                 Rs 5.05 lakh

V                                             Rs 5.49 lakh

VX                                           Rs 5.99 lakh

Toyota has also announced that diesel versions of the Etios sedan and Liva hatch will be on sale by the end of 2011, or early 2012. The car is being aimed at young adults - people between the age of 25 and 35. Toyota is targetting sales of 20,000 units of the Liva for this fiscal.

And what is the company doing to make sure the 'Live today, tomorrow' car starts flying out of showrooms quickly? Well, they've launched a marketing strategy that they hope will help - all Liva related music, composed by AR Rahman, will be playing on popular music channels and radio stations.


READ OUR REVIEW OF THE TOYOTA ETIOS LIVA AND ALSO CHECK OUT THE LIVA'S COMPETITION RIGHT HERE:

Toyota Etios Liva competition dissected

 

Toyota Etios Liva review: Toyota thinks small