LAUNCHED! Refreshed Mahindra Bolero at Rs 6.33 lakh!

Mahindra's largest-selling SUV, as well as the largest- selling SUV in the country, the Bolero has gone through a thorough refresh and update. In its 11th year, the Bolero first went through an update in 2007 and another mild update in 2009. This one though is the most comprehensive update since the launch of the original vehicle in 2000.

The facelifted Bolero comes with a new headlamp cluster, a new grille, new body graphics and all-new bumpers, a new rear wash wipe on the top-end ZLX variant and a new spare-wheel cover.

On the inside, the Bolero now gets a new dashboard with a beige and wood finish, a new steering wheel and centre console, a new gear knob cover and most importantly a new digital instrument cluster and separate Driver Information System that, among other things, let's you know your real-time fuel efficiency, distance to zero etc. There is also a new voice messaging system, borrowed from the Scorpio that lets you know if your seatbelt isn't on and so forth. The AC vents are fully adjustable and can be shut while a new dual tone seat covers as well as additional cushioning is now offered on the Bolero.

Under the hood is the Scorpio-borrowed m2DiCR engine, but its power and torque output are similar to the current DI-engined Bolero. The 2523cc engine produces 63 bhp@3200 rpm and 19.6 kgm@1400-2200 rpm. The car now returns an ARAI certified 15.96 kpl.

Mahindra has managed to price the Bolero just Rs 6,000 more than its previous iteration. Here are the prices of the new Bolero, ex-showroom Delhi
                                BSIII                  BSIV

Bolero SLE    Rs 6.19 lakh      Rs 6.33 lakh
Bolero SLX    Rs 6.67 lakh      Rs 6.81 lakh
Bolero ZLX    Rs 6.82 lakh      Rs 6.96 lakh

The Bolero is India's largest selling SUV for five years in a row. In 2010-11, Mahindra managed to sell 84,000 Boleros and is on its way to sell over 100,000 units (not including two and four-door pickups). It has a 30 per cent marketshare of the entire SUV pie and contributes to nearly half of the total volume of vehicles Mahindra sells each year. Over the 10 years, the Mahindra Bolero has enjoyed a 27 per cent Compounded Annual Growth Rate (CAGR).

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