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LAUNCHED! New Ford Fiesta starts at Rs 8.23 lakh

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The first of eight new cars for India from Ford, the new Fiesta has been launched today in Mumbai, with a price tag that's bound to shake up the premium C-segment.

Ford India have priced their new offering in range of Rs 8.23 to 9.42 lakh for the petrol variant and Rs 9.27 lakh to 10.42 lakh for the diesel, all prices ex-showroom Delhi. Both the petrol and diesel will be available in four variants - namely Style, Trend, Titanium and Titanium+.

The car comes equipped with ABS, EBD, airbags and steering wheel audio controls as standard on all eight variants. The top-end variant has Pull Drift Compensation that applies force in the direction opposite to that of road camber and cross-winds, thus making driving easier. Bluetooth connectivity, voice activated climate control and auto-fold mirrors are also part of the Titanium+ version.

India is the sixth location where the new Fiesta is being built. India is also the first market to receive a pair of 1.5-litre motors, both petrol and diesel, which will power the Fiesta range across the globe in the near future. The 1.5-litre TiVCT petrol produces 106.5 bhp of peak power and has an ARAI certified mileage of 17 kpl. The 1.5-litre, 90 bhp Duratorq diesel has an ARAI certified mileage of 23.5 kpl. The frame of the car is built using a special form of steel, made using boron that enhances rigidity and keeps weight in check.

Ford India have stressed that their cost of ownership is the lowest in its class, when compared to cars like the Maruti Suzuki SX4, Honda City, Volkswagen Vento and new Hyundai Verna. A standard 2 year/100,000 km warranty is being offered on the new Fiesta.

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Prices ex-showroom New Delhi:

Ford Fiesta                        Petrol                                       Diesel
Style                                    Rs 823,500                             Rs 927,200
Trend                                   Rs 877,200                             Rs 977,200
Titanium                              Rs 917,200                             Rs 1,017,200
Titanium+                            Rs 942,200                             Rs 1,042,200

Prices ex-showroom Navi Mumbai:

Ford Fiesta                      Petrol                                           Diesel
Style                                   Rs 831,398                                 Rs 936,092
Trend                                  Rs 885,611                                 Rs 986,571
Titanium                             Rs 925,995                                 Rs 1,026,955
Titanium+                           Rs 951,235                                 Rs 1,052,195

Keep reading bsmotoring.com for more details. You can read our reviews on the new Fiesta here on page 3>>



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