Jaguar Land Rover India has announced the launch of its innovative new smartphone integration platform, InControlTMApps, which has been developed in conjunction with Bosch. The InControlTM Apps platform transfers the interface from the phone to the in-car infotainment touch-screen, to allow users access to popular apps, thus significantly enhancing user experience. Jaguar Land Rover and Bosch have worked closely with leading third party app developers, specifically in India, to enable access to an initial suite of Android and iOS compatible applications. The India-customised platform will allow access to popular apps in India like NDTV, Hungama, MapmyIndia and Zomato.
Rohit Suri, President, Jaguar Land Rover India Ltd (JLRIL), said:
InControlTM Apps will enhance the overall luxury experience of our vehicles and provide technology savvy customers a more convenient option to access their favorite apps. This is an exciting new technology addition to Land Rover vehicles, which have already become popular for their design, performance, craftsmanship and luxury credentials."
Vijay Ratnaparkhe, Managing Director, Robert Bosch Engineering and Business Solutions said:
I am often asked whether phones will integrate with cars or perhaps phones will replace navigation systems. This smart phone integration solution is the best of both worlds. We ensure that ultimately technology serves the consumer in a convenient and safe way. For the tech savvy consumer, our products are built to delight. We are excited to be collaborating with Jaguar Land Rover India because both of us endorse quality craftsmanship to benefit the customer."
Shouneel Charles, Chief Revenue Officer, NDTV Convergence said:
We are really happy to get into this partnership with Bosch and Jaguar Land Rover India who have been great partners over the development of this first of a kind in-car news app in India. This truly is an exciting deal and extremely unique in the Indian digital media eco-system. This association further reinforces our leadership position in the digital space, something that has been built through credible content and great user experience."
Source : MotorOctane