For promoting the Jaguar's new sensation - XE, the British marque has on-board Stella McCartney for the 'FEEL XE' campaign in Paris. The leading British designer will be starting her Paris Fashion Week on 29th of September. Jaguar XEs will ferry elites and consumers around Paris during her show in the Jags - 'The Feel XE Experience' fleet! Also the new Jaguar XE will be fully revealed in the first week of October at the 2014 Paris Motor Show - Mondial de l'Automobile 2014.
Speaking about her work on the FEEL XE campaign, Stella McCartney OBE commented: “Jaguar is a British brand that’s full of heritage, charm and one that I’ve admired for years so it’s a pleasure to be finally working directly with them. It was interesting to adapt my playful Superhero print for the XE, adding a feeling of empowerment to its exhilarating design - I can’t wait to see it on the streets of Paris.”
A little what we know so far about the new XE is that the top-of-the-line XE S gets a F-Type borrowed supercharged 3.0 liter V6 heart with a top-whack of 250km/h! XE also gets Jag's new 2.0 liter turbocharged petrol and diesel engines with a low CO2 emission of 99g/km; it will be most fuel efficient car in the Jaguar history. The new sedan will compete with Audi A4 and BMW 3 Series.
Ian Callum, Jaguar’s Director of Design, spoke about his admiration for Stella McCartney’s work and their shared passion for British design and innovation: “I’ve always greatly admired Stella’s work and enjoyed her previous collaborative projects, especially the performance apparel for the GB Olympic Team. It is a beautiful demonstration of Stella’s commitment to elegance, style as well as functionality and, performance which are attributes that I looked to express in the Jaguar XE.”
Source : CarDekho