Tata Motors-owned Jaguar will shift production of Jaguar XE to its Castle Bromwich Assembly Plant (pictured) in the United Kingdom (UK), where it is investing £100 million (Rs 890 crore). The XE will gradually shift from its current home at Solihull.
Wolfgang Stadler, Jaguar Land Rover’s executive director of manufacturing, said: “The significant investment to create two centres of excellence in aluminium vehicle manufacturing, utilising shared technologies, was deliberate. It gives us the flexibility to respond quickly to consumer demand for our growing range of products.”
The £100-million fund infusion takes the total investment in the site to £500 million in the past two years. The plant currently produces XF, F-TYPE, and XJ.
In August, Jaguar sales stood at 85,726 units for the year, an increase of 72 per cent over 2015. This strong performance is driven primarily by F-PACE, the fastest-selling Jaguar model, and XE, which made its US market debut in summer.