Range Rover Evoque
Tata Motors-owned Jaguar Land Rover On Wednesday opened its new R$750 million (750 mn Brazilian reals, or about Rs 2,400 crore) manufacturing facility and Education Business Partnership Centre in the state of Rio de Janeiro, Brazil.
Jaguar Land Rover’s new factory in Itatiaia is also the company’s first wholly-owned overseas facility and marks a further phase in its global expansion strategy following the opening of its Chinese joint venture factory in 2014. This is also its third facility outside the UK, the other being one in India.
The new facility will build both the Range Rover Evoque and Land Rover Discovery Sport for Brazilian customers. Vehicles will be on sale in dealers across Brazil this month.
“Land Rover is already Brazil’s market-leader for mid-sized premium SUVs, accounting for more than 30% of all sales in that segment. The Range Rover Evoque and the Land Rover Discovery Sport will now be manufactured for the first time in Latin America, building on their existing popularity with customers in Brazil,” said Wolfgang Stadler, Executive Director, Manufacturing.
The plant includes Jaguar Land Rover’s first overseas Education Business Partnership Centre which will provide a range of classroom activities for up to 12,000 local children each year. These activities will help them to develop key skills, work awareness and inspire them to pursue rewarding careers at Jaguar Land Rover.
As part of its on-going commitment to the Brazilian automotive industry, Jaguar Land Rover has sourced major components such as the seats, cockpit, exhaust, chassis and powertrain assembly from local suppliers including Benteler and IAC. In addition, Jaguar Land Rover has invested in its technical assistance services to help suppliers support increased levels of localisation in the
Jaguar Land Rover has had a presence in the Brazilian market for more than 25 years. In the first five months of 2016, it saw sales increase by 11% in Brazil. Land Rover is the leading premium SUV brand in Brazil and Jaguar is one of the country’s fastest growing premium brands with sales increasing by 70% in the first five months of 2016.
Brazil is one of Jaguar Land Rover’s top 15 markets and the Range Rover Evoque, Range Rover Sport and Land Rover Discovery are the strongest selling vehicles in the country. Jaguar Land Rover has 35 dealers covering all the main territories of Brazil.