Campaign show how Hyundai revolves around the lives of Indian people and make it happier!
Hyundai Motor India Ltd (HMIL) has launched a new first-ever corporate India-centric campaign - ‘life is brilliant’. The Korean automaker has successfully completed 16-years in the country and is currently enjoying the position of second largest car manufacturer in India. Over the period of times, Hyundai has brought global product in India with several segment-first trend setter features and is in-line with its brand slogan “New thinking, New Possibilities“. Moreover, Hyundai India has sold more than 3.5 million vehicles in the country.
Mr. B S Seo, MD & CEO-HMIL, comment at the launch of this ‘Life is Brilliant’ campaign, “Hyundai’s endeavor of keeping customer first is reinforced with this corporate campaign that has India and its masses at its core. Our goal is not just to be the company that sells cars, but to be the ‘most loved brand’ - one that offers values and experiences that go far beyond our customer’s needs and expectations”
Speaking of the new TVC, it revolves around a child, who is pining for his mother while she is away from home on a project. The TV commercial shows how his father entertains him all day and fulfills his dream of bringing back his mother using a Hyundai car. Hyundai says, the TV commercial accentuates the fact that Hyundai has now becomes a household name in the country and is an integral part of India.
See the Hyundai Motor India’s new TVC
Source : CarDekho