Less than a year after its parent company broke ties with the Hero Group, Honda Motorcycle and Scooter India (HMSI) has set off on a rather smooth ride. The Indian subsidiary of the Japanese auto giant has overtaken TVS Motors to become the number three player in the domestic two-wheeler segment for the first time ever.
According to November sales figures, while HMSI clocked domestic sales of close to 190,000 units, TVS Motors sold a little more than 150,000 units in the same month.
Hero MotoCorp (formerly Hero Honda Motors) remains the leader in two-wheeler sales with 45 per cent market share, followed by Pune-based Bajaj Auto, makers of the Pulsar brand of premium motorcycles.
With a flurry of new product launches, including economy bikes and scooters — both big and small capacity — and more fuel-efficient engines, Honda is looking to gain market share quicker than earlier expected.
| NEW PECKING ORDER |
| Old ranking |
Sales in
2010-11 |
New ranking |
Sales in
Nov ‘11 |
| Hero MotoCorp |
5,269,381 |
Hero MotoCorp |
536,772 |
| Bajaj Auto |
2,414,630 |
Bajaj Auto |
331,967* |
| TVS Motors |
1,777,676 |
Honda Motorcycle |
189,454 |
| Honda Motorcycle |
1,551,402 |
TVS Motors |
150,406 |
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