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Honda launches digital teaser campaign for BR-V

Honda has launched a digital teaser campaign on Twitter - #WhereNextWithBRV – relating to the launch of its new SUV, the BR-V.

“The drive with Honda BR-V has begun,” said a tweet on the Honda account. “Stay tuned to discover where does the BR-V go next.”

The Japanese automaker unveiled the BR-V at the Auto Expo in Delhi earlier in the year. The new generation crossover utility vehicle features the combination of bold, sporty appearance and handling of an SUV together with great utility and spacious cabin with seven seats for the whole family. Developed exclusively for the Asian market by Honda R&D Asia Pacific Co. Ltd, the much-awaited Honda BR-V is scheduled to be launched in India this year.

The model, which is based on the extended Brio platform – and shared by Mobilio MPV and the Amaze compact sedan – was unveiled last August at the Gaikindo Indonesia International Auto show. The BR-V faces competition from the likes of the Hyundai Creta, the Renault Duster, the Nissan Terrano and Maruti Suzuki S-Cross.