Honda today unveiled a prototype of their new small car, the Brio, at the 27th Thailand International Motor Expo 2010. The introduction of the car is a significant step for Honda in the rapidly growing Asian markets. The prototype which was unveiled today is meant for the Thai market, but it won't differ significantly for India. Honda had showcased the concept study of the car at the Auto Expo in January this year.
The Brio is an attempt by Honda to get into the segment which is dominated by Maruti Suzuki Swift in India. When launched in India before the festive season of 2011, the car will sport a starting price of less than Rs 5 lakh. It will be the first time that Honda will enter the volume segment and will pit the Brio against not just the Swift, but the Ford Figo, Volkswagen Polo, Nissan Micra, Hyundai i10 and the Toyota Etios hatchback (which will be introduced early next year).
The car will be exported to other countries from India. Takanobu Ito, the president and CEO of Honda Motor Company said that "the new model is critical to our business in Asia."