Hindustan Motors has announced a reduction of Rs 1.87 lakh for its Pajero Sport with immediate effect, bringing down the price of the vehicle to Rs 22.56 lakh (ex-showroom New Delhi) from Rs 24.43 lakh. The move comes on the heels of localised production of the Pajero Sport model at the Hindustan Motors plant in Tiruvallur near Chennai, according to a company statement. Hindustan Motors says it will increase localisation gradually to 30 per cent by next year.
Uttam Bose, managing director, Hindustan Motors Limited said India has in the recent past seen an increased desire for sports utility vehicles (SUV). He claimed that Pajero Sport will further consolidate its position in the Indian market and that the vehicle is looking at capturing 20 per cent of the premium SUV segment in the country.
With Pajero Sport being locally manufactured, the production number is set to increase to over 400 units. Besides, the plant has capacity to scale up operations based on market requirements. Bose claimed that the manufacturing quality of Pajero Sport CKD is as great as the CBU quality and that dealers are happy with the end result.
“With changing lifestyles, customers are looking for vehicles that are used just not on roads but also off-road. The Pajero Sport doubles up as an ‘entertainment vehicle’ where one can venture into challenging terrains and see great feats being performed.” added Bose.
According to the company's release, currently components including tyre, battery, window glass, seat belts, lamps, wiper assembly, alloy wheels & headlining are the major items which are being localised at its Tiruvallur plant. As of now, localisation ratio is about 14 per cent but will look at improving localisation by upto 30 per cent by next fiscal year.
The CKD Pajero Sport comes with the same 2.5 L Common Rail DI-D & VG Turbo, Maximum power 178 PS & Torque 400 Nm, On demand Super Select 4 WD, Rear Stabilizer, 5.6 m best in class turning radius and other exact specifications for this lower price.
Hindustan Motors also have its Mitsubishi range of dealerships across 40 locations with four service outlets and three show windows. The company will look at fortifying its dealerships to 55 points by end of 2012. Some of the cities include New Delhi, Chandigarh, Jalandhar, Agra, Chennai, Ghaziabad, Mumbai, Jaipur, Ahmedabad, Ludhiana, Vadodara, Pune, Coimbatore, Cochin, Kolkata and Bhubaneswar.